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Advanced Typography: Final Compilation & Reflections

22/7/2024

ALTAIFI, LEEN MAAN A (0367698)

Bachelor of Design (Hons) in Creative Media, Taylor's University

Advanced Typography: Final Compilation and Reflections


Table of Content

1. Submissions

    1.a Task 1

            - Exercise 1
            - Exercise 2

    1.b Task 2 

            - Task 2(A)
            - Task 2(B)

    1.c Task 3

2. Reflections


1. Submissions

Task 1: Exercise 1


Fig. 1.1: Final Axial System Submission JPEG (5/2/2024)


Fig. 1.2: Final Bilateral System Submission JPEG (5/2/2024)


Fig. 1.3: Final Dilatational System Submission JPEG (5/2/2024)


Fig. 1.4: Final Grid System Submission JPEG (5/2/2024)


Fig. 1.5: Final Modular System Submission JPEG (5/2/2024)


Fig. 1.6: Final Radial System Submission JPEG (5/2/2024)


Fig. 1.7: Final Random System Submission JPEG (5/2/2024)

Fig. 1.8: Final Transitional System Submission JPEG (5/2/2024)


Fig. 1.9: Final Typographic Systems Submission Without Guides PDF (5/2/2024)



Fig. 1.10: Final Typographic Systems Submission With Guides PDF (5/2/2024)





Task 1: Exercise 2


Fig. 1.11: Image + Extraction (5/25/2024)


Fig. 1.12: Reference Font 'Bell MT Italic' (5/25/2024)


Fig. 1.13: Initial Extraction + Final Refinement (5/25/2024)



Fig. 1.14: Entire Process of Font Refinement (5/25/2024)



Fig. 1.15: Final Poster Submission (5/25/2024)




Task 2(A):
Fig. 1.16: Black Wordmark on White Background Submission (6/10/2024)


Fig. 1.17: White Wordmark on Black Background Submission (6/10/2024)


Fig. 1.18: Color Palette Submission (6/10/2024)


Fig. 1.19: Wordmark on Lightest color on Color Palette Submission (6/10/2024)


Fig. 1.20: Wordmark on Darkest color on Color Palette Submission (6/10/2024)





Fig. 1.22: Wordmark Animation Submission (6/10/2024)




Task 2(B):



Fig. 1.23: Collateral 1 Submission (6/10/2024)



Fig. 1.24: Collateral 2 Submission (6/10/2024)



Fig. 1.25: Collateral 3 Submission (6/10/2024)



Fig. 1.26: Instagram Screenshot Submission (6/10/2024)


Instagram Profile Link: here





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Task 3:

Download Font here 




 Type Presentation


Fig. 1.27: Final Type Presentation JPEG 1  (19/7/2024)


Fig. 1.28: Final Type Presentation JPEG 2  (19/7/2024)



Fig. 1.29: Final Type Presentation JPEG 3  (19/7/2024)



Fig. 1.30: Final Type Presentation JPEG 4 (19/7/2024)



Fig. 1.31: Final Type Presentation JPEG 5  (19/7/2024)




Fig. 1.32: Final Type Presentation Compilation PDF  (19/7/2024)




Type Application




Fig. 1.33: Final Type Application JPEG 1 (19/7/2024)



Fig. 1.34: Final Type Application JPEG 2 (19/7/2024)



Fig. 1.35: Final Type Application JPEG 3 (19/7/2024)


Fig. 1.36: Final Type Application JPEG 4 (19/7/2024)

Fig. 1.37: Final Type Application JPEG 5 (19/7/2024)


Fig. 1.38: Final Type Application JPEG 6 (19/7/2024)




Fig. 1.39: Final Type Application Compilation PDF (19/7/2024)



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2. Reflections


Experience

My initial experience with this module was a struggle to say the least, my creativity was rusty and so was my discipline. Once we've been handed tasks to do weekly, I've regained my work flow and started managing my time well. I put more effort into learning the designing basics and a lot more skills because of this module that I am confident in applying in my future projects. And I especially enjoyed the fact that in Advanced Typography, contrary to Typography, it allowed us some sort of freedom to work on things we enjoy working on, and have a big role on our personal taste. 


Observations

I've noticed a lot of my struggles stemmed from not looking at the bigger picture and composition. It was often that I make the mistake of not considering the negative space in my designs, which is probably my weakest area. I'm more detail oriented, so it took quite a while for the design principles to fully kick in my creative flow despite taking it a while ago. I'd say I have a better understanding of it now than before. For some reason, I was always against the theory of art, however the basic understanding of design principles is crucial and very beneficial to make good design because, unlike art, you must follow rules to some extent. 


Findings

Because of my first-hand experience of the constant effort that is needed to make a good design, I know understand the level of responsibility designers have. Growing up, I've always heard the underestimation of creative fields and design, even I, at one point, parroted the same things. I was hesitant on going to a creative field due to the stigma surrounding it, but after stepping my foot in the water, I know now that it is not simple work, nor is it redundant. Design is essential in every field of work; it is crucial for communication that breaks language barriers and connects us all.
While typography and graphic design are not what I chose to take creative media for, it is certainly an important subject I needed to take. I built strong fundamentals because of it, and it will definitely not be lost.



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